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10.01.19 - FIFTEEN SALES TIPS FOR PHOTOGRAPHERS

GREETINGS AND HAPPY HOLIDAYS.  Below I have compiled fifteen sales tips to help you grow your business and increase activity with clients you currently work with.  Please feel free to reach out if I can assist you with any of your marketing or creative needs. www.focusconsults.com I am happy to offer a complimentary 30-minute call to assist you in deciding the best path forward.   john@focusconsults.com

FIFTEEN SALES TIPS FOR PHOTOGRAPHERS
 

1.  Schedule time for prospecting each and every day — even on the last day of the month or quarter.

2.  Use multiple channels to prospect — email, phone, social media, events, referrals — to keep the top of your pipeline as full as possible.

3.  Keep your email subject lines under seven words — that’s the max that’ll show up on a phone, where almost half of prospects open messages

4.  If you’re trying to re-engage a prospect who’s gone dark, don’t guilt-trip them.

5.  You’ve probably noticed that your “just checking in” or “just following up” emails no longer get responses, so include a reason you’re reaching out and a clear call-to-action.

6.  Use videos to grab your prospect’s attention and stand out from the crowd.

7.  Once you get off the phone with someone, send a follow-up email ASAP to ensure it doesn’t slip through the cracks.

8. Create and maintain your client database in MailChimp or Constant Contact. Both ESP’s provide valuable information on the success of your email.  Statistics include open rates, image engagement, click through rates directly to your website.

9.  Keep track of your templates’ open and response rates so you can drop the low-performing designs and double down on the high-performing ones.

10. Assemble specific client folders in your database.  Examples might include; existing clients, LinkedIn contacts; prospects, or by region or specialty, such as beauty, lifestyle etc….

11.  People tend to be more honest in the mornings — meaning if you’re talking to a hard-to-pin-down prospect, you may want to schedule an early call.

12.  Swap out the word “but” for “and” to sound like you’re agreeing with your prospect and take them off the defensive when you’re actually offering a counter idea.

13. Silence gives prospects a chance to process information and makes interactions feel more like conversations than a sales pitch, so don’t rush to fill it.

14. Identify the words and adjectives the buyer uses, then use those same words to create a subconscious connection.

15.  Go into negotiations with a few non-monetary concessions to offer, so you can negotiate on terms other than price.

Thank you for taking the time to read this.  Hopefully, this information was helpful to you.  If I can be of assistance to you, please let me know.  john@focusconsults.com.  Details on the services available can be found at www.focusconsults.com.