GREETINGS AND HAPPY HOLIDAYS. Below I have compiled fifteen sales tips to help you grow your business and increase activity with clients you currently work with. Please feel free to reach out if I can assist you with any of your marketing or creative needs. www.focusconsults.com I am happy to offer a complimentary 30-minute call to assist you in deciding the best path forward. firstname.lastname@example.org
1. Schedule time for prospecting each and every day — even on the last day of the month or quarter.
2. Use multiple channels to prospect — email, phone, social media, events, referrals — to keep the top of your pipeline as full as possible.
3. Keep your email subject lines under seven words — that’s the max that’ll show up on a phone, where almost half of prospects open messages
4. If you’re trying to re-engage a prospect who’s gone dark, don’t guilt-trip them.
5. You’ve probably noticed that your “just checking in” or “just following up” emails no longer get responses, so include a reason you’re reaching out and a clear call-to-action.
6. Use videos to grab your prospect’s attention and stand out from the crowd.
7. Once you get off the phone with someone, send a follow-up email ASAP to ensure it doesn’t slip through the cracks.
8. Create and maintain your client database in MailChimp or Constant Contact. Both ESP’s provide valuable information on the success of your email. Statistics include open rates, image engagement, click through rates directly to your website.
9. Keep track of your templates’ open and response rates so you can drop the low-performing designs and double down on the high-performing ones.
10. Assemble specific client folders in your database. Examples might include; existing clients, LinkedIn contacts; prospects, or by region or specialty, such as beauty, lifestyle etc….
11. People tend to be more honest in the mornings — meaning if you’re talking to a hard-to-pin-down prospect, you may want to schedule an early call.
12. Swap out the word “but” for “and” to sound like you’re agreeing with your prospect and take them off the defensive when you’re actually offering a counter idea.
13. Silence gives prospects a chance to process information and makes interactions feel more like conversations than a sales pitch, so don’t rush to fill it.
14. Identify the words and adjectives the buyer uses, then use those same words to create a subconscious connection.
15. Go into negotiations with a few non-monetary concessions to offer, so you can negotiate on terms other than price.
Thank you for taking the time to read this. Hopefully, this information was helpful to you. If I can be of assistance to you, please let me know. email@example.com. Details on the services available can be found at www.focusconsults.com.
Social Media is now endemic to our culture and used effectively can be a powerful tool to drive business. However, with the sheer numbers of avenues to connect figuring out the best way to allocate your time can be daunting.
Currently 32% of the population worldwide uses the internet which translates to 2.5 billion individuals. In the United States 82% of the population uses the internet.
Some of the questions I receive from photographers are:
Below is a biased opinion on the merits and disadvantages of some of the most popular social media networks, as well as a few tips for increasing your SEO:
In order to optimize the benefits of Twitter you will need to use hashtags. Hashtages are used to mark keyowords or topics in a Tweet. It was created by Twitter. Hastags ared used are a way to categorize messages in a “noisy” enviorment.
You can use the hashtag symbol # before a relevant keyword or phrase (no spaces) in your Tweets in order for them to show up easily in a Twitter search. Use relevant hastags that would also be used by others. Obscure hastags will not generate traffic.
Clicking on a hashtagged word in any message shows you all the other tweets marked with that keyword. Hashtags can be placed anywhere in your tweet, beginning, middle or end. Popular hastagged words are considered “trending”.
Using a hastag on a public account enables anyone who does a search with your hastag to be able to find your tweet.
Do not over hastag a tweet..#toomuch #spam #photography. Also do not spam with hastags. Recommended best practice is to use a maximum of two hashtags per tweet. You can also utilize @ to give mention to your self or others, @johnberthot. Etc…
One of the goals of having a Twitter account is to gain followers. One of the best ways of doing this is following other people, with the hope that they will in turn follow you. Of course celebrities and twitter users with thousands or in some cases millions of followers will not follow you in return.
As general rule it makes the most sense to follow those people who would also be interested in what you have to say, and will in turn follow you
There is a free Twitter management website www.tweepi.com that allows you to manage your Twitter account. This site provides tools for unfollowing people who are not following you, or following groups of people of those that you follow on Twitter also follow.
No professionals, that I know, view this as a revenue generator or resource for building a viable client base.
In addition to the pirating of images, clients do not use this as a resource for finding professionals.
The interface has become outdated, and Yahoo is no longer relevant search engine.. It was surpassed by Google many years ago.
Some photographers claim to make print sales from Flikr, but prices are so low, I don’t believe it is worth the upload time, and pirating is a major concern.
Instagram can be a time waster, if you are not careful.
If you do believe in using Instagram and are a professional photographer it most advantageous to post images that you feel represent your best quality work and post ads or assignments that you feel especially proud of.
Avoid the use of filters. They are generic and overused by most people. Rarely do they improve a weak photo, especially if you are a professional.
I am not aware of any clients searching for talent on Instagram as it not seen as a resource for finding professional photographers. I suppose it is possible to attract the attention of a decision maker but only if they follow you and you post high quality imagery.
It is of course possible to follow lots of people without actually posting yourself and create an account that is not linked to your professional identity, but in my opinion this is not the most useful social media tool for driving client business and opening up new opportunities, professionally. It can be fun as long as you use it properly and don’t become consumed with posting and coming up with clever hastags to boost your ego.
No real cons other than over-pinning or pinning content that is not relevant to your brand or business.
It is a public forum so it is important to keep this in mind. If you only use Pinterest to create mood boards that you would like to remain private it is possible to utilize privacy settings.
Allows photographer to post work in progress, and include revisions.
Developed by Twitter, Vine is a video app that it is used to create a a 6 second animated GIF with an audio background. Vine utilizes the iphone/android camera and microphone to record video clips that can be linked to Twitter and Facebook.
Vine is still in its infancy and used mostly used by amatures. It may prove useful to photographers in the future.. Currently it is not worth engaging in unless you have strong video component to your website. It is hard to make an impression in six seconds and under.
In order to use this social media tool effectively it is important to be cognizant of certain fundamentals. Google + is still fairly new and as such is not that widely used or understood. All content is indexed through a Google search so it can be helpful in increasing your ranking on the Google search engines.
To best utilize Google + it is important to do the following:
Fortunately due to the abundance of social media outlets, there are now many companies that will manage your content from one source and publish them across multiple platforms for you, so you do not have to spend all your time posting to all your various outlets. Hootsuite www.hootsuite.com is one of the more popular options. They have various subscription levels depending on the degree of social media management you desire.
A few important things to remember: