About John Berthot

John Berthot has over 20 years of experience in photography. He began his career after acquiring his MFA in photography from The School of Visual Arts. He then went on to become a sales manager at Photonica, a boutique stock agency. From there he worked as a  sales director at Magnum Photos, and as an agent for Utopia, and Stockland Martel.  Based in New York City, he founded Focus Consulting Services in 2010 to meet the ever-increasing needs of photographers looking to obtain assistance with the business of photography. He has extensive experience editing portfolios for both the advertising and editorial markets, establishing effective marketing strategies and facilitating estimating and negotiating of assignments for photographers worldwide. He takes a pragmatic approach in helping photographers, at all different career levels, succeed in this highly competitive industry and has experience in all genres of photography. In addition to participating in portfolio reviews for the APA, ASMP, Powerhouse, PhotoExpo, and Palm Springs Photo festivals he has led many in-person seminars and podcasts.

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AGENCY ACCESS
Creative Consultant

STOCKLAND MARTEL
Photographer’s Agent

UTOPIA
Photography Agent

MAGNUM PHOTOS
Sales Director

PHOTONICA
Sales Manager

SCHOOL OF VISUAL ARTS
MFA – Photography

CONNECTICUT COLLEGE
BA – Psychology